When it comes to olive oil, there are countless options available on the market, from cheap blends to high-end gourmet varieties. However, one term that you may have come across while browsing for olive oil is "cold pressed". But what does it mean, and why is it important?

Firstly, let's clarify what cold-pressed olive oil is. Simply put, it is a method of extracting oil from the fruit of the olive tree without the use of heat or chemicals. Instead, the olives are mechanically pressed at a low temperature, usually around 27°C (80°F), to ensure that the oil retains its natural flavor, aroma, and nutrients. This method is considered the purest and healthiest way of producing olive oil since it does not alter or degrade the oil's quality in any way.

So why is cold pressed olive oil so special? For one, it has a richer flavor and aroma than other types of olive oil, thanks to the gentle extraction process that preserves the oil's natural attributes. Cold-pressed olive oil is also higher in antioxidants, polyphenols, and other beneficial compounds that can improve your health in various ways, from reducing inflammation to protecting against heart disease and cancer.

Another advantage of cold pressed olive oil is that it is less likely to be adulterated or contaminated than other types of olive oil. Since no chemicals or heat are used in the extraction process, there is less chance of the oil being mixed with lower-quality oils or additives. This makes cold-pressed olive oil a more reliable and trustworthy choice for consumers who want to ensure that they are getting a pure, high-quality product.

PURA olea organic extra-virgin olive oil is made using 100% organic olives grown in the Mediterranean region, where the climate and soil conditions are ideal for producing high-quality olives. The olives are carefully harvested and cold-pressed within 24 hours of being picked, ensuring that the oil retains its freshness and purity.

PURA olea's organic extra-virgin olive oil has a rich, fruity flavor with notes of green apple and a peppery finish. It is perfect for drizzling over salads, pasta, and other dishes to add flavor and nutrition. Plus, since it is cold-pressed and organic, you can be sure that you are getting a healthy, high-quality product that is free from harmful chemicals and additives.

In conclusion, cold-pressed olive oil is a healthier and more flavorful option than other types of olive oil, thanks to its gentle extraction process that preserves the oil's natural attributes. PURA olea's organic extra-virgin olive oil is a great example of a high-quality, cold-pressed olive oil that offers both taste and health benefits. So if you want to enjoy the best that olive oil has to offer, give cold-pressed olive oil a try, and discover the difference for yourself.